Skip to content


It’s true, our wines are now on sale!

Toni & Anastasia from Muxinach celebrating with Ann & Peter at Enovin, Ripollet (Barcelona). This former wine warehouse has been converted into a unique and fantastic restaurant.

We’ve been asked so many times where Bell Cros wines can be bought and we’ve always replied “they can’t, you’ll have to wait….” but now they can!!!

Bell Cros is a Swedish/Catalan project which means we have two domestic markets. We’re now starting distribution of our wines in both countries at the same time. We are delighted to announce partnerships with two highly competent distributors; Rewine AB in Sweden, , and Muxinach,, in the province of Barcelona.

Muxinach has been one of the largest distributors of exclusive wines and spirits in Barcelona for 30 years. Muxinach is currently updating its selection, so what better than to partner up with a brand new vineyard, Bell Cros. In the third week of February, Bell Cros was visited by Muxinach’s sales team of ten who were given an in-depth background on the wines and a tour of the vineyard.

Rewine has been in the market for well over a decade. The company recently rebooted its operations and is now run by three dedicated co-owners with many years of experience from the industry. This fantastic and hungry team will bring Bell Cros to restaurants and Systembolaget, the Swedish wine distribution monopoly. Our new red wine “El Camí” will be the first wine to go on sale to the public at Systembolaget. It will be available from 16 March 2020 and its order number is 7096201.

Our vineyard is beginning to show signs of spring and preparations for our 2020 vintage are well under way. We’re busy pruning back the vines, composting as a part of our organic production, putting up new stakes for the Garnacha Blanca vines that we planted last year, planting 1.4 hectares of new Garnacha Blanca and Garnacha Negra vines and lots of other jobs.

Everyone in the Muxinach team listens carefully as Joan presents the wines.
The most enjoyable part is sampling future wines straight from barrels and vats.
Team Muxinach!
Everyone was given some samples to take home and taste at leisure.

Bell Cros launched in Catalonia!

Team Bell Cros posing.

The day finally arrived. Wine critics and sommeliers in Catalonia were invited to the launch of Bell Cros in the third week of January. Everyone listened to the story of our adventure and sampled our wines during the two-hour tasting. AmoVino winebar in Barcelona was the go-to choice of location for the launch as it specialises in Catalan wines. All six members of Team Bell Cros were at the event and introduced themselves to the guests.

Our winemaker Joan Asens talked about Bell Cros as a vineyard and its qualities for producing unique wines that are characterised by the special environs in Montsant where Bell Cros is situated. He also explained that the vineyard is in the process of transition to organic farming. It is run as an organic vineyard today and will be officially certified organic by the Catalan Council of Organic Agricultural Production (CCPAE) at the end of 2021 and will then be allowed to use the EU green leaf ecolabel.

In addition to our only wine so far “El Tracte 2017” which is made entirely from the Carignan grape, the event marked the launch of two new wines that have just been bottled. El Camí, a crisp and full-bodied red wine with soft and inviting tannins made from 79% Carignan, 11% Garnacha Negra and 10% Tempranillo. L’Addició, a full-bodied white wine with a complex aromatic profile, made from 88% Garnacha Blanca and 12% Macabeo. We will be introducing two new crisp and easy-sipping wines, one white and one rosé, in the spring.

Miguel Figini, who is responsible for sales in Spain and for looking after all our guests, presented the new visitors’ programme. We want our visitors to enjoy a different and rewarding experience when they come to Bell Cros. Our visitor activities are based on three pillars: learning, joining in and having fun. We’ll be telling you more about this and our new wines on our new updated website.

So now we have officially introduced Bell Cros in Catalonia and we are hoping shortly to be able to announce who will be the distributor for our wines in both Catalonia and Sweden.

Miguel gives everyone clear instructions.
Xavi introduced himself first.
Then it was Baltasar’s turn.
Launch of our red wine El Camí and white wine L’Addició.
Joan explains why the wines taste the way they do.
El Camí was the first wine to be sampled.
El Tracte has already been introduced but still attracted interest.
Peter concludes by talking about the construction plans for the new winery.
The guests posed in front of the camera.
Everyone wanted to be in the photo.
Ann hands out bags of goodies for guests to take home and sample at leisure.

Now for the real test. Time to start selling!

We’ve been working quietly for several months, but it’s time soon to start making some noise. When we were doing our research into what running a vineyard involved, everyone told us “we know how to grow grapes and make great wine, but we’re not very good at selling it”. With our background, we knew this was exactly what we could bring to the business. After just over two years, it’s now time to start selling the wine that we have produced with the help of so many fantastic people in Montsant. It’s time to show the world what we’ve got. Nervous? No, not at all…

We already have some 50,000 bottles in stock and this will increase with the new 2019 vintage, which will also tie up more capital. We know it costs money to produce a new wine and introduce it to the market. So we’re fully expecting to have to bankroll the venture for the first 5 to 7 years. The sooner we start selling, the shorter that period. We’re going to start looking for distributors in our home markets, Sweden and Catalonia. We’ll be organising some launch events in Catalonia for potential distributors and the wine press and media at the end of January 2020.

At present, we don’t have any distributor in Sweden, but there have been so many requests to know where to buy our wine that we felt we had to do something before we get organised. On the 4th of December, we held an early launch event in Sweden, at the Spanish wine bar Juan Font in Gothenburg. What a special evening it turned out to be. It was well attended by old and new friends who were keen to become acquainted with our wine. Words cannot describe how it felt to be launching our product after working so long and hard on this project. We were rewarded by the many happy faces and encouraging comments. It was an evening we’ll remember for ever. Our thanks go to everyone.

I’d also like to mention that after studying at Vinkällan wine school in Gothenburg for over a year, I can now proudly call myself a sommelier. Although it’s great to have all the studying behind me, I’m really going to miss going to school and meeting all my wine nerd friends. I never imagined I’d become a wine nerd, but I have. As well as gaining a wealth of knowledge about wine, I’ve discovered what a wonderful world of wine we live in. A world full of excellent wines with different flavour profiles. I have learned to appreciate Sherry, Spätburgunder from Germany, Txakoli from the Basque region in northern Spain and a host of other wines. Thank you to all my inspiring teachers and wine nerd friends for a fantastic time.

Photo shooting for new product sheets. Team Bell Cros acted as photo models. Not because it was the cheapest, simply because they were the best looking. 🙂
Ann practicing as a waitress.
A proud newly graduated sommelier.
A bunch of new, happy sommeliers and wine nerd friends gathered.

Harvest 2019!

Calm before the storm ...

At the start of the growing season, the last week of June, large areas of Europe were in the grip of a heatwave with temperatures hitting 45°C. The heat destroyed many of our grapes. Then, for the third consecutive year, the season continued with a drought. Although the drought reduced yields by about half compared with a normal year, it also meant that diseases caused by damp conditions were kept in check. As a result, the quality of the grapes is excellent, with plenty of aroma, colour and a high acid content.

Harvesting, the busiest time of the year, began on 5 September. One month later on 10 October, everything had been gathered in. A meditative silence and tranquillity have once again fallen over the vineyards. We love it.

This is our second year of harvesting and we’re starting to feel rather like “veterans”. We’re now taking the final step to completing our future product mix with both white and rosé wines. For us, harvest started with the white Garnacha grapes, which ripen first. We’ll be producing two styles from the white Garnacha grapes. One will be an easy-to-drink, fruity white wine and the other will have a little more structure and be ideal to serve with a meal.

Shortly thereafter it was time to harvest the blue Garnacha grapes for the rosé wine. We picked the blue Garnacha grapes before they were completely ripe because we want a high acid content that makes a wine crisp and refreshing. I know that a rosé wine stirs up feelings but I could never have guessed that we would have such passionate and lively discussions about what shade of pink our rosé wine should be. A stream of photos and colour samples were sent back and forth. We’ll see the results and who got their way once the wine has cleared. I have a suspicion that those discussions will be reignited. The next two weeks proceeded as usual without any heated debates. Once we’d finished picking the blue Garnacha grapes, we harvested the Carinyena (blue) grapes, which are the last to ripen.

Team Bell Cros was joined by a cheerful and sweet-singing group of people from Gothenburg for the last week of the harvest. Miguel Figini, who is responsible for looking after visitors to our vineyard, was their host for two days. After donning workwear, their first day began out in the fields with some practical work picking grapes and some theory on what grape cultivation involves. Fortified by a substantial lunch, they carried on the work of sorting and crushing the grapes so that alcoholic fermentation could begin. Miguel naturally continued sharing more facts and information about vinification with the hard-working visitors. On their second day, our Swedish guests learned more about organic and biodynamic viticulture and the day concluded with a visit to Celler Nin Ortiz, Porrera DOQ Priorat.

A huge thank you to Team Bell Cros and everyone who helped with the harvest. Particular thanks go to Baltasar who headed and coordinated the work.

Lots of photos with colour tones and Pantone colour codes were sent back and forth about what shade of pink the rosé wine should be.
Joan Asens, our winemaker, anxiously awaits the first comments about the rosé wine.
The final crates of Carinyena grapes are loaded before the tourists arrive from Gothenburg, Sweden, to pick the last grapes.
It’s not as hot in Gothenburg where our guests come from. So Ann hands out stylish DO Montsant hats to protect them from the sun.
They explore the beautiful surroundings before it’s time to start work.
Everyone is busy picking grapes.
What a beautiful bunch this is.
Everyone hurries back with the grapes to start the vinification process.
A glass of refreshing Cava from Vendrell Olivella before Miguel moves our visitors on to the next task.
Miguel helps them make their own Carinyena and Garnacha coupages.
Some taste so good it isn’t worth putting the bottle down between top-ups.
Everyone has to listen to a presentation given the old-fashioned way using a flipboard.
Red delight.
Matias from the restaurant Quinoa in Falset treats us to paella for lunch.
Everyone makes their own wine, carefully sorting and crushing the grapes.
Hands get really sticky and juicy….
….but it’s great fun.
Baltasar, our hero who was in charge of organising and getting the harvest done.
Tranquillity returns to the vineyard.

Visit from Swedish wine tasters a la IKEA !

The entire Bell Cros team was on site to welcome our visitors.

We’re now set up to welcome wine enthusiasts to our vineyard and share with them the story of our wine adventure. Members of the “Munskänkarna” wine tasting organisation from Trosa, south of Stockholm, were the first to visit us. The group of 14 arrived in high spirits at our vineyard in the last week of August. 

They spent one week in the region visiting a number of excellent vineyards in DO Montsant and DOQ Priorat, with opportunities to take in the beautiful countryside. By the time they arrived at Bell Cros at the end of their week, our visitors had been spoiled by fine wines and gourmet cuisine. It was time to bring them back down to earth! So, in true Swedish style a la IKEA, we had them cooking their own food from scratch and mixing their own wines.

Miguel Figini, who joined our team of staff in September as sales developer for Catalonia/Spain, is also in charge of ensuring that our visitors enjoy a memorable experience. Miguel began by demonstrating how to make Catalan Butifarra sausages. Everyone then mixed, seasoned and stuffed their own sausages.

The wines that our visitors mixed themselves were served to accompany the meal. It gave everyone the chance to be a winemaker for a day. There were four different Carignan and Grenache wines, straight out of the oak barrels and steel vats, for them to choose from.

Although it was the first time we held such an event, everything went well. Now and then it was slightly chaotic because we had lots of activities on the go. As the organisers, we greatly enjoyed the day and would love to see more groups visiting our vineyard. So please get in touch!

Miguel carefully instructs us on what we have to do.
Making Butifarra sausages was a fun experience for most of our visitors.
Miguel was in charge of the BBQ.
And what a success it was.
Not everyone managed to make a perfect sausage. So what do you do…
Something wholesome too.
Time to play at wine making.
This will be good, or was it really?
Someone expressed their love of Grenache wine.
Lena and Mats, the trip leaders, made sure everyone was having a good time.
Home-made food… what a pleasure!
Some enjoyed it more than others.
He’s as tricky as he looks.
Wine and good food make you happy, especially when you’ve made it yourself.
Time to announce who made the best coupage.
Yes… we won!!
“But I think this should have won.”
A satisfied Miguel had a moment to relax at the end of the day.

We now know what it’s like to be a farmer for real!

Old water reservoirs were put into service again.

Europe experienced historically warm temperatures during the last week of June. On some days temperatures reached up to 45°C. The warm part of DO Montsant where our vineyard is located was hit hard. The extreme heat came early in the season before the vines had time to acclimatise. The result of this caused the grapes to burn and die. The extent of the damage will not be known until the harvest is finished. The Garnacha grapes have survived relatively well, but we have lost about 50 % of the Carinyena grapes. For us, this represents a major loss, as 80 % of all our grapes are Carinyena.

Of course a halved crop yield means a large loss of income, but it also changes conditions for the planned product mix. There is now a shortfall of Carinyena grapes for our planned product mix, which disrupts matters as we only wish to produce wines using our own grown grapes. In addition, the fall in production in the area will probably make it difficult and expensive to buy grapes this year. We have now reassessed the situation and are working based on the new conditions that apply.

Recent seasons have been abnormally dry with very little rain, which is also the case this year. Some of our oldest vines, which produce the best wine, are beginning to wither away due to the drought. Our newly planted vines have also suffered. Bell Cros vineyard has no irrigation. As a temporary measure we have installed a mobile irrigation system to save the vines from dying. We are currently installing permanent irrigation systems in the most vulnerable areas, but these will only be used as for support irrigation during droughts.

We have now learnt that running a vineyard is not just romantic, but also a question of being a farmer for real.

First the grapes were burnt and then shrivelled…
…then they turned as hard as stone, not even fit to be sold as raisins.
This is how it could look like.
Hmmm, how should this be connected?
Spot irrigation for new plants in areas difficult to access.
Numerous messages with weather forecasts were sent: rain when, temp….???
Naturally our air conditioning in the winery stopped working. This was quickly solved by using portable units.

Spanish authorities put spoke in wheel again.

Planting application rejected again!

I just need to get this off my chest and vent my frustration. In January, I wrote about the red tape that the Spanish authorities put in our way. I regret to say that less than six months on I’m writing about a similar experience.

Sometimes you feel so small. I usually do when I’m dealing with power-wielding authorities. But it’s different with Spanish authorities. I feel completely powerless.

You have to apply for permission to plant new vine stocks and you are notified in the spring each year of how much you are allowed to plant. The annual quota for planting stock is shared between all those who apply and you are normally only granted a fraction of what you applied for.

This year was the second time that we have applied and the second time that our application was turned down. The reason stated for rejecting our first application was that we had no sales. Well, what newly established company is able to do that when the wine has to mature for a few years before it can be sold? This year we made sure that we had sold some of our grapes so that we could report some sales and therefore qualify to plant new stock. Once again, our application was rejected. This time, the reason given was that, as the owner, I didn’t have any experience of wine production. But I’m not the one who plans and manages the practical side of the vineyard. That’s taken care of by a handful of experienced winegrowers who have been doing it all their lives. You could draw a comparison with a new managing director of a car company who is not allowed to expand the factory because he doesn’t have any experience of assembling cars!!

The rules of the game are constantly changing…I wonder what next year will bring? Of course, the authorities could make things easy for themselves by using the same lack-of-experience reason for many years to come. At least I’m doing something good when I apply for planting permission. Unlike in Sweden, it’s not free. You have to pay for the application. So I’ve sponsored the authorities with a bit of cash.

I’m not quite sure why we’re refused permission, but there’s no lack of experience in our team. Issues like these have a lot of political overtones and the local farmer is often favoured…

We now have 24 hectares, with vines growing on 14 of them and 10 hectares waiting to be planted. At the moment, I don’t know how I’m going to resolve this, but I’m a businessman and have built up many companies and I’m going to see this one through too. There are always solutions. You simply have to be patient and persistent in order to find them.

I’m going to conclude this blog with the same words that I wrote last time about Spanish bureaucracy. We love Spain and its people, but we don’t love everything….

The final piece of the puzzle. Our own new winery.

View of the village of Marçà.

Creating a fully-functional vineyard is a major project, and we’re delighted to announce that a key piece of the puzzle fell into place today. We have now purchased a small, actually rather insignificant, patch of arable land. It connects another area of high-lying ground with the rest of our land. From up there, we have a fantastic view of our vineyards and Marçà, the closest village. We bought this bit of land in November 2018 for the amazingly beautiful vista and thought we’d have it as a picnic spot where we can enjoy our wines with good friends.

And we still intend to do that, but the project has since grown. We’ve decided it is the perfect place to build a winery. To apply for planning permission, all the sites we own have to be joined together. And now they are, thanks to this little piece of land. This project will take two or three years to complete. It has to be designed and planed, permission to build has to be granted, then it has to be financed and built…. We’re not in a hurry. We’re currently renting space at “Cellers Sant Rafel” where we have our own equipment and this arrangement works very well.

We have visited four highly reputed architecture firms in Barcelona, and the one we have chosen is . Batlleiroig is a full-service architectural practice with about 100 employees. It handles the complete process in-house, from design, planning and implementation of the project to the finished building. It is important for us that the building is integrated with its surroundings and vice versa. By that we mean that the natural environment is brought into and connected with the building. This is called “biophilia”, which means a love of nature. Batlleiroig has considerable expertise and is working at the cutting edge of developments in this field.

The winery will be designed with a focus on the visitor and the “wine experience”. After visiting Bell Cros, it should be our wines and the experience that visitors remember, not the building. The purpose of the building is to support and enhance these experiences. Batlleiroig understood directly what we were looking for and that the appearance of the building is not the main focus. Not all that easy to understand perhaps for an architecture firm that wants to create fabulous and fancy buildings.

Our winery will be built on the hill in the background.
This is the view we’re going to enjoy from the winery.
“This is how I want it to look…”
“…but Xavi, you do understand?”
Ann perhaps enjoyed the sunshine more than the visit to Batlleiroig.

“El Tracte” – The handshake.

The label for our “El Tracte” bottles, and the back label telling the story of the wine.

“BELL CROS” is the label name for all the wines we produce. It means “BEAUTIFUL VALLEY” in Catalan. Each wine will have a name of its own to distinguish between the different wines. The first wine to be given a name, about 4,000 bottles of 100% Carinyena, and about shortly to be bottled. We are calling it “El Tracte”. That means “handshake” in Catalan and it was a natural choice for the name of this wine. Quite simply because it was agreed with a handshake, beside the signing of the official contract, that 4,000 kilos of grapes would be included in the purchase of the land from Joan and Maria. A proper Catalan handshake is a common way to seal an agreement in rural areas. Something that means more than a signature on a piece of paper.

Over the past few months, sketches of labels, corks, capsules and boxes have transformed into finished and precise designs. Everything has been ordered and now we are simply waiting for the Regulatory Council of DO Montsant (Regulador de la Denominación de Origen Montsant) to approve the wine. The Regulatory Council is the body that guarantees the quality of the wine and conducts the sensory evaluation to determine whether it is typical for the region of Montsant.

Sketches of capsules, corks and boxes have been transformed into precise designs.

Into the third season and still no wine to drink.

My critical fellow sommelier students at Vinkällan wine school in Gothenburg are sampling the first Bell Cros wine.

We’re really busy preparing for the third season and none of our wine is ready to drink yet. But it soon will be…..

The purchase of our first piece of land in 2017 included some 4,000 kg of Cariñena grapes. The wine made from this harvest is now ready to be bottled.

At last, the real fun starts. Knowing that we’ll soon be able to drink our own wine after waiting for 18 months brings a feeling of indescribable joy! And of course it’s the best wine we’ve ever tasted! Biased? Not us. Even if it were the worst wine we’d ever drunk we’d never admit it. So many emotions and tremendous happiness. We’ll tell you more about this wine once we’ve got it bottled.

We’re now in the thick of planning 2019’s harvest, our third one. Three red wines and one white wine from the 2018 harvest are now maturing. To be able to offer a complete selection, we’ll be expanding our product range with another 2 or 3 sorts of wine. The characteristics of our wines will be freshness and elegance. They have three levels of quality. The working names we’ve given these levels are “easy to drink”, “pair with meals” and “prestige”.

It is far more difficult than I had ever imagined to come up with names for the different wines. We haven’t settled on any names yet but are still calling them “happy wine”, “old wine” and various other names. The names will come, they have to come, and we’re working hard with our advertising agency to find names that have an association with our vineyard. Ideally they will be Catalan names that are easy for English speakers to pronounce… not that simple.

And we’ll shortly be launching a new website too. It’s all go………

They give it the thumbs up.
Our wine mentor Miguel was one of the first people with whom we wanted to share the pleasure of drinking our first bottle of Bell Cros.
Smiles and laughter on Xavi’s deck. It’s the season for calçots, a type of grilled onion that is dipped in a Romesco salsa sauce and then devoured. Bibs on, it gets messy.
Brainstorming with Anna from the ad agency to come up with names for our wines. There’s always a good ambience and a tasty tipple when working with wines.
A case filled with well-wrapped treasures (our new wine) unpacked back in Sweden.