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It’s great fun to have a vineyard!

Back in Spain at last after seven months. We began by moving into our new apartment in Tarragona.

It’s been ages since my last blog post. Hopefully that will change now. The Covid-19 pandemic is ebbing and there’s a general feeling that people are starting to look and plan ahead again. That’s definitely the case for Bell Cros.

We’re full of hope and expectation. We finally returned to Montsant a couple of weeks ago, after being away since harvest time in September 2020. Imagine how good it feels! On our return, we welcomed the first visitors to our vineyard. The team from Muxinach, our distributor for the region of Barcelona, came and spent the day with us. It was perfect weather for a great day outdoors. The visit began with a tour of the vineyard, guided by our winemaker Joan Asens. Our vineyard has received a lot of attention this winter. New vines have been planted, a new vine support system has been set up, new irrigation has been installed, sexual confusion (female pheromones) has been introduced as an organic pest control method, etc. All done by our new team member, Andreu Toldra, who is now in charge of the day-to-day work in the vineyard. Wonderful Baltasar Vendrell has left Bell Cros to return to work on his family vineyard.

The tour concluded at our small stone house in the middle of the vineyard, where Ramon Roset was waiting for us with cheese and wine tasting. We sampled various cheeses both on their own and in combination with wine. It’s fascinating how the combination of cheese and wine brings out the flavours of both the cheese and the wine. Personally, I was very excited to sample four completely different white wines from Bell Cros together with the cheeses. It makes us so proud and happy to see what we, “Team Bell Cros”, have managed to achieve! I have to tell you about the white/orange Brisat wine ONE OFF #3, made entirely from the Garnacha Blanca grape, which has been macerated for one month and then left to age in an egg-shaped granite vessel. The wine has a complex and lingering taste that simply develops in the mouth.

The day would have ended at this point if not Miguel Figini had fired up the barbecue and started to grill different meats in true Argentinian style for our guests. And there was another treat in store! Joan Asens picked out a selection of red wines, some already available on the market and others yet to be launched, to accompany the meal.

Anne and Ann then served everyone with a slice of Daim almond cake, purchased from IKEA, to perfectly round off the enjoyable six-hour visit. It goes without saying that this called for yet another new wine, a sparkling Ancestral wine (Pet Nat), which some of our guests were allowed to disgorge themselves.

Six hours simply flew by and afterwards we realized something that we had almost forgotten… how much fun it is to have a vineyard.

Joan guides visitors around the vineyard and explains the different soil structures.
We’re growing and now have 17 hectares of vines.
New vine supports are installed.
What a beautiful sight they make. 😊
Ramon explains how cheese and wine work together.
Daniel in good company.
Miguel fires up the barbecue. It’s bound to be delicious with an Argentinian doing the grilling.
Enjoying life!
Miguel explains to Toni how to disgorge a bottle of wine. And the results…………..
Our new Team members are organically cleaning the water reservoirs by eating the algae. Might be serving fish with our wine later on. 😉

A new “normal” year 2021.

Best wishes from Sweden!

We’re hoping 2021 will be a Happy New Year. It could hardly be worse than 2020.

However, 2020 got off to a really good start. We began by launching Bell Cros in Spain and Sweden and the plentiful rainfall in Montsant early in the year raised hopes of a record harvest. But Covid happened instead. This meant we had to cancel all launch events and, as if that wasn’t bad enough, we lost about two-thirds of the crop due to grey mildew in our vineyard. The rest is history…..

We’re continuing to work with positivity and enthusiasm. This project is such fun. We’re all prepared and looking forward to welcoming visitors when conditions allow and it is safe to travel again. We miss meeting wine enthusiasts, showing them around our vineyard and talking about wine.

We have lots of exciting projects on the go. As well as expanding our standard range with some new wines this year, we’ll be releasing three new wines as part of our “ONE OFF” line. “ONE OFF” are wines that we produce just once in very limited quantities. The first wine this year, ONE OFF #2, is a natural wine made exclusively from Garnacha Blanca grapes in a limited edition of just 493 bottles. ONE OFF #3 and #4 are also natural wines, an orange wine (Brisat, as it is known locally) and a sparkling Ancestral wine (PetNat).

Now we’re keeping our fingers crossed and hoping that life will return to “normal” again. 😊

Harvest 2020.

We lost two-thirds of our crop to mildew.

2020 has been a year like no other, except that nature has followed its usual course. The harvest began on 26th August, 1 or 2 weeks earlier than normal.

There is always a sense of anticipation when harvesting gets under way. Before we started to pick the grapes this year, we knew that the yield would be low. We saw a lot of rain in early spring and it looked like we might get a record crop. We increased our winery capacity by purchasing new steel vats and barrels. Unfortunately, it continued to rain when the heat of summer arrived. Like many other growers in the region, our grapes were affected by grey mildew. When we finished harvesting a month later, we knew that we had lost about two-thirds of the yield. In the last week of June last year, large areas of Europe were in the grip of a heatwave with temperatures hitting 45°C. The heat destroyed about 50% of our crop then. We’re at the mercy of the weather.

Because of the pandemic, we hadn’t been in Spain since the end of January. So you can imagine how emotional and happy we were feeling when we finally arrived at the vineyard to assist with the harvest. We are incredibly grateful to have such a fantastic, capable, self-organising team that manages the vineyard in the best possible way.

As well as the vines in our standard BELL CROS range, we made our first wine in the new “ONE OFF” line last year. These are special one-offs that we won’t make again. As a wine producer, we experiment with different wines and wine styles. The wines that we like and believe in will be released in limited quantities and just once. The first wine in the line was ONE OFF #1, an organic wine made exclusively from Cabernet Sauvignon grapes. This year, we’ve tried to make two new ONE OFF wines, #2 and #3. A white, sparkling Ancestral wine (Pet-Nat) and an orange wine, Brisat, as it is known locally. We really enjoyed making them. It’s always fun to try something new. These wines are now being vinified and we hope they’ll turn out well so that we can launch them later on.

Otherwise, things have been rather quiet, unfortunately. All the events and fairs have been cancelled. Ours is a new brand and it is important to get as much exposure as possible for our wonderful wines, otherwise it is not easy for the masses to know that Bell Cros exists. We are happy to have entered into partnerships for the distribution of Bell Cros wines with Veneto Vin in Denmark and with Wine Palace, Girona in Spain.

I’ve had the privilege of assisting as a vineyard guide and hosting wine tasting events at one of Sweden’s largest vineyards, Ästad Vineyard, . Surprised that wine is produced in Sweden? There are actually about 35 commercial vineyards in Sweden. They grow grapes that are suited to a cold, damp climate. The most common grape is the green “Solaris” grape. It is a real pleasure to talk about wine, but it is also fascinating to be involved in two wine projects where the conditions are so different, heat and sun in the one place, frost and rain in the other.

Food for thought. Virtually all the organic growers in the region have lost between 50% and 100% of their crops to grey mildew. Growers who use synthetic pesticides have lost 10% to 20% of their crops. If you practise hybrid production, which means the grapes are grown organically but can be sprayed with synthetic pesticides to prevent damage from mildew in years when it is particularly bad, then you are not allowed to certify your vineyard for organic production and label your wines with the EU green leaf. Do consumers know about this? Are they prepared to pay extra for wine that is certified as 100% organic? Is it possible to compensate the price of 100% organically certified wine for this?

Finally, a huge thank you to Team Bell Cros and everyone who helped with the harvest. Particular thanks go to Baltasar who headed and coordinated the work.

Off to Spain, at last.
The green grapes were picked first. Xavi certainly thought they were tasty!
That’s Miguel wearing the hat and mask. He’s fetching dry ice, which is used to prevent the green grapes from oxidizing.
The dry ice produces a rather ghostly white mist when added to the must.
The skins of the fermenting green grapes have formed a thick cap on the surface of the must.
Happily sampling the sweet sticky must.
Ann too!
The sugar content of the must that will become our sparkling Ancestral wine is measured frequently. The must has to contain a small yet exact amount of sugar when bottled.
While we were waiting for the sugar content to drop, we visited Vall Llach in DOQ Priorat. Albert, the owner of this historic winery and a fantastic guide, gave us a tour. Albert is posing here in front of the 100-year-old barrels of Ranci.
At last, Joan bottles the must before it completes fermentation. He fills about 1,000 bottles.
Ann happily taps the corks in with her mallet.
About two weeks into the harvest, it was time to pick the blue Garnacha grapes. Samples are taken. The sugar and acid contents are checked. When the balance is exactly right between the sugar and the acid, it is time to pick the grapes.
Baltasar with the first crate of blue grapes.
They are tipped into the crusher and destemmer.
Joan is pumping the fermented wine into a new vat. The wine is ready for the malolactic conversion process.
David is scraping out the skins.
We had to experiment with different styles before choosing one for our sparkling Ancestral. 😊
Time to relax. Miguel (from Argentina) demonstrates how different types of meat should be cooked. NB. The tables are physically distanced to comply with Covid-19 restrictions. 😊

Guía Peñín 2021.

Four of our five wines have been awarded 90 points or more.

We are proud and delighted that four of our five wines have been awarded 90 points or more in the Guía Peñín 2021 wine guide within our first year of launching wines. The Guía Peñín is one of the most important and prestigious wine guides in Spain and, for many wine lovers and professionals in the world of wine, it is a benchmark for quality. When a wine is awarded 90 points or more, it is considered to be better than normal and comes into the “excellent wines” category.

El Tracte / 2017, 92 points

El Camí / 2018, 91 points

L’Addició / 2018, 92 points

L’Amic / 2019, 90 points

The Guía Peñín has tasted over 10,000 wines this year. Wine producers that are awarded 90 points or above for one or more of their wines are invited to attend the prestigious event for the best wines in Spain, the “ los Mejores Vinos de España”.

We look forward to seeing you at IFEMA (Madrid) on 26th and 27th October 2020.

The printed version of the Guía Peñín 2021 book is due out in the autumn. The online version is available at .

Just a picture.

Miguel is doing one of his favourite jobs, uncorking the bottles.

A newspaper needed just a picture to go with the article it had written about our new wine. Of course we could take a photo. We didn’t have that particular wine at home with us in Sweden. The travel restrictions made it impossible for us to get to Spain. It’s not easy for Swedes to travel at the moment, as most countries still have a ban in place on travellers from Sweden and a few other countries.

So it had to be solved remotely with the help of our Spanish friends. It began with an email from us asking for help to take a photo. Next we had a video meeting, more people got involved, new Zoom meetings, and so on. How did we manage without Zoom before? 😊 By this stage, there were so many people involved that the one photo was starting to get expensive. So we figured we might as well take photos of all the products. Great idea, things were starting to get serious now, which I like. We brought in a professional stylist to arrange the photos. More Zoom meetings followed. A moodboard was created for inspiration and to guide us through the photoshoot.

We decided that different backgrounds were needed to bring variation to the photos. So we contacted Brichs Restaurant in Falset, which has a setting that matches Bell Cros’ image very well. It also serves excellent food and is definitely worth visiting. The photos that were to be more funky and/or in a traditional setting were taken at Mas Ardèvol in Falset-Porrera, a rustic and colourful country house offering accommodation, perfect for wine tourism.

Finally, we also needed help with the lighting. You can see some of the results and background materials here. All the photos are in the gallery on our website. By the end, between 5 and 10 people had been involved in the project. We hope you like the photos. We were really just to take a picture. 😊

The moodboard for ONE OFF #1, pastel shades and a fresh feel to heighten the sense of innovation and modernity.
Our stylist Laura Folch steps in as waitress.
The first photo of ONE OFF #1.
Our photographer Rafael López-Monné in action.
And the result….
The moodboard for El Camí. A relaxed atmosphere, with purple, green and russet shades. A book, a glass and a comfortable armchair.
Hmmm, a good start, but something is missing……
A dog in the background is never wrong.
We couldn’t find a comfortable armchair, a book had to suffice.
And the second photo of El Camí.
The moodboard for La Figaflor, a crisp look with yellow, white and green colours.
A bit more light reflection was needed here.
Everything must be nice and clean, no stains!!!
La Figaflor, fresh!!
A bit more light reflection was needed here too.
Not Moses in the bulrushes, but big brother (magnum) and little brother El Camí.

A blog about nothing.

All our wines!

This blog was supposed to be about nothing, if writing about nothing is possible. These are strange times that we’re experiencing and it feels like nothing is happening.

Until just a couple of months ago, we were working at full pace and forging ahead with launch meetings, new distributors, lots of new wines on the go and so on and so forth. And now? Well, business ended abruptly for the new distributors who never really had an opportunity to get sales of our wines off the ground. Behind the scenes, however, we’ve been hard at work to produce all our new wines. And it has been tough and taken a long time. Although we’ve been able to work inside our winery, it has not been easy to get labels, corks, bottles, wine boxes and other supplies because Spain has shut down more or less all businesses and industries. Being a new winery, we don’t have any stocks to fall back on. All we have are new products and must produce more new wines.

Thanks to the great efforts of everyone, our standard range now actually has five different wines ready to be released. Three are younger with a fruitier character, one red, one rosé and one white. And two wines with more structure, one red and one white, are best enjoyed with a meal.

We have also produced a wine called ONE OFF #1, Bell Cros’ first organic and vegan wine, made exclusively from Cabernet Sauvignon grapes. This range of wines has been given its own, slightly more playful identity. And playful is exactly what it is. Our process of developing as a wine producer involves trying with different wines and wine styles. The wines that we like and believe in will be released in limited quantities. They may be produced from grape varieties that we don’t normally use, alternative vinification techniques, grapes from new growing areas, and so on. We have decided to call this special portfolio of wines “ONE OFF”, as that’s what they are.

Despite the current situation, there are no restrictions out in the vineyards, where everything continues as usual. They are hives of activity. We’ve been lucky with the weather so far, plenty of rain and warm sunshine, which is very good for the grapes. If this continues, we might be reaping a bumper harvest this year. We currently have the capacity to produce just over 50,000 bottles of wine with the grapes that we grow. Because we are a new producer, we have only made wine from half the grapes in previous years. The rest of the grapes have been sold to other wineries. The present situation makes it difficult for most vineyards to sell their wines and they have a lot in stock. What’s more, if yields are particularly high this year, we will have problems selling our excess grapes. That’s why we’ll be making wine from all our grapes this year and will produce about 50,000 bottles of wine. In order to manage this expansion, we have ordered new steel vats from Italy and oak barrels from France. It will mean putting the bottles in storage, however, since we are a new producer with limited distribution options at present. Luckily, our wines improve with age.

This blog has turned out longer than I had intended, but then again, there has been quite a lot going on. 😊

L’Amic, our new rosé, freshly bottled and safely “behind bars”.
ONE OFF #1, Bell Cros’ first organic and vegan wine with a new, playful label.
The ONE OFF #1 cork also has a new unique look.
David is working hard to get our new wines ready. Refilling the bottling machine with corks.
New stakes for the vines that we planted last year. They’ve grown a lot and need better support.
The new stakes are in place and further ground is being prepared for new plants.
New vines waiting to be planted.
9. A monotonous job, sitting behind the tractor putting the new plants into the ground. It will be their new home for the next 100 years or so.
A new 1,000 litre Foudre vat for our very best wines is waiting to be installed in the winery.

New winery, planning permission applied for.

It will be underground, the winery to the right and the visitors’ area to the left.

After thirteen or so months of work, we’ve now submitted a 500-page planning application to Marçá City Hall for permission to build a Bell Cros winery. Team Bell Cros and the team from Batlleiroig, the architectural practice in Barcelona, have spent thirteen intensive yet very enjoyable months on the task.

After taking the environment, surroundings, restrictions, finance and many other considerations into account, we now have the final design for our winery, which will be built completely below ground and also offer a fantastic view across our vineyards and the nearby village of Marçà. An underground location means the winery will have minimal impact on the surroundings and the environment and we can take advantage of the cool temperature naturally provided by the ground, which is needed for the vinification. Solar panels will produce some of the heating. Solid waste will be composted and waste water will be treated and recycled using a constructed wetland.

The dynamics in a project like this are fascinating. The architects want to achieve something architecturally striking, the person handling the finances tries to keep the costs down, the winemaker is looking for the optimal facilities to make the perfect wine, the logistics must be simple and efficient, the visitors must be given a memorable experience, the authorities have views and opinions, and so on and so forth. There have been numerous drawings and layout designs. The planning application is a compromise of all the various aspects. Let’s hope everyone will be pleased.

The application also includes renovation of an old storage building adjacent to the winery. We intend to turn it into a home for ourselves since it’s important to live close to the wine production facilities. We have already decided not to build the winery if we are not given permission to build this home for ourselves. If the application is turned down, we’ll consider placing the winery inside a centrally located industrial building with good logistics and practical premises.

This project will take another two or three years to complete. While waiting for the winery to materialise, we’ve temporarily renovated our “ruin” where we gather our visitors and drink wine together. You are all welcome to visit us and take a closer look at our wine project. Simply get in touch.

Three floors, all in all.
The winery optimised to make the “perfect” wine.
The visitors’ area with space for wine tasting, indoors and out.
The view from the visitors’ area is to be enjoyed with a glass of wine.
Hopefully our future home. The old storage building will be turned into a home for us.
The tumble-down outbuilding will also be repaired.
Heating/cooling surveys to ensure efficient energy utilization.
Everything has been thoroughly surveyed. Drilling here for geotechnical investigation.
The samples show there is very little rock to blast away.
There have been numerous discussions with the fantastic team from Batlleiroig, the architectural practice in Barcelona.

It’s true, our wines are now on sale!

Toni & Anastasia from Muxinach celebrating with Ann & Peter at Enovin, Ripollet (Barcelona). This former wine warehouse has been converted into a unique and fantastic restaurant.

We’ve been asked so many times where Bell Cros wines can be bought and we’ve always replied “they can’t, you’ll have to wait….” but now they can!!!

Bell Cros is a Swedish/Catalan project which means we have two domestic markets. We’re now starting distribution of our wines in both countries at the same time. We are delighted to announce partnerships with two highly competent distributors; Rewine AB in Sweden, , and Muxinach,, in the province of Barcelona.

Muxinach has been one of the largest distributors of exclusive wines and spirits in Barcelona for 30 years. Muxinach is currently updating its selection, so what better than to partner up with a brand new vineyard, Bell Cros. In the third week of February, Bell Cros was visited by Muxinach’s sales team of ten who were given an in-depth background on the wines and a tour of the vineyard.

Rewine has been in the market for well over a decade. The company recently rebooted its operations and is now run by three dedicated co-owners with many years of experience from the industry. This fantastic and hungry team will bring Bell Cros to restaurants and Systembolaget, the Swedish wine distribution monopoly. Our new red wine “El Camí” will be the first wine to go on sale to the public at Systembolaget. It will be available from 16 March 2020 and its order number is 7096201.

Our vineyard is beginning to show signs of spring and preparations for our 2020 vintage are well under way. We’re busy pruning back the vines, composting as a part of our organic production, putting up new stakes for the Garnacha Blanca vines that we planted last year, planting 1.4 hectares of new Garnacha Blanca and Garnacha Negra vines and lots of other jobs.

Everyone in the Muxinach team listens carefully as Joan presents the wines.
The most enjoyable part is sampling future wines straight from barrels and vats.
Team Muxinach!
Everyone was given some samples to take home and taste at leisure.

Bell Cros launched in Catalonia!

Team Bell Cros posing.

The day finally arrived. Wine critics and sommeliers in Catalonia were invited to the launch of Bell Cros in the third week of January. Everyone listened to the story of our adventure and sampled our wines during the two-hour tasting. AmoVino winebar in Barcelona was the go-to choice of location for the launch as it specialises in Catalan wines. All six members of Team Bell Cros were at the event and introduced themselves to the guests.

Our winemaker Joan Asens talked about Bell Cros as a vineyard and its qualities for producing unique wines that are characterised by the special environs in Montsant where Bell Cros is situated. He also explained that the vineyard is in the process of transition to organic farming. It is run as an organic vineyard today and will be officially certified organic by the Catalan Council of Organic Agricultural Production (CCPAE) at the end of 2021 and will then be allowed to use the EU green leaf ecolabel.

In addition to our only wine so far “El Tracte 2017” which is made entirely from the Carignan grape, the event marked the launch of two new wines that have just been bottled. El Camí, a crisp and full-bodied red wine with soft and inviting tannins made from 79% Carignan, 11% Garnacha Negra and 10% Tempranillo. L’Addició, a full-bodied white wine with a complex aromatic profile, made from 88% Garnacha Blanca and 12% Macabeo. We will be introducing two new crisp and easy-sipping wines, one white and one rosé, in the spring.

Miguel Figini, who is responsible for sales in Spain and for looking after all our guests, presented the new visitors’ programme. We want our visitors to enjoy a different and rewarding experience when they come to Bell Cros. Our visitor activities are based on three pillars: learning, joining in and having fun. We’ll be telling you more about this and our new wines on our new updated website.

So now we have officially introduced Bell Cros in Catalonia and we are hoping shortly to be able to announce who will be the distributor for our wines in both Catalonia and Sweden.

Miguel gives everyone clear instructions.
Xavi introduced himself first.
Then it was Baltasar’s turn.
Launch of our red wine El Camí and white wine L’Addició.
Joan explains why the wines taste the way they do.
El Camí was the first wine to be sampled.
El Tracte has already been introduced but still attracted interest.
Peter concludes by talking about the construction plans for the new winery.
The guests posed in front of the camera.
Everyone wanted to be in the photo.
Ann hands out bags of goodies for guests to take home and sample at leisure.

Now for the real test. Time to start selling!

We’ve been working quietly for several months, but it’s time soon to start making some noise. When we were doing our research into what running a vineyard involved, everyone told us “we know how to grow grapes and make great wine, but we’re not very good at selling it”. With our background, we knew this was exactly what we could bring to the business. After just over two years, it’s now time to start selling the wine that we have produced with the help of so many fantastic people in Montsant. It’s time to show the world what we’ve got. Nervous? No, not at all…

We already have some 50,000 bottles in stock and this will increase with the new 2019 vintage, which will also tie up more capital. We know it costs money to produce a new wine and introduce it to the market. So we’re fully expecting to have to bankroll the venture for the first 5 to 7 years. The sooner we start selling, the shorter that period. We’re going to start looking for distributors in our home markets, Sweden and Catalonia. We’ll be organising some launch events in Catalonia for potential distributors and the wine press and media at the end of January 2020.

At present, we don’t have any distributor in Sweden, but there have been so many requests to know where to buy our wine that we felt we had to do something before we get organised. On the 4th of December, we held an early launch event in Sweden, at the Spanish wine bar Juan Font in Gothenburg. What a special evening it turned out to be. It was well attended by old and new friends who were keen to become acquainted with our wine. Words cannot describe how it felt to be launching our product after working so long and hard on this project. We were rewarded by the many happy faces and encouraging comments. It was an evening we’ll remember for ever. Our thanks go to everyone.

I’d also like to mention that after studying at Vinkällan wine school in Gothenburg for over a year, I can now proudly call myself a sommelier. Although it’s great to have all the studying behind me, I’m really going to miss going to school and meeting all my wine nerd friends. I never imagined I’d become a wine nerd, but I have. As well as gaining a wealth of knowledge about wine, I’ve discovered what a wonderful world of wine we live in. A world full of excellent wines with different flavour profiles. I have learned to appreciate Sherry, Spätburgunder from Germany, Txakoli from the Basque region in northern Spain and a host of other wines. Thank you to all my inspiring teachers and wine nerd friends for a fantastic time.

Photo shooting for new product sheets. Team Bell Cros acted as photo models. Not because it was the cheapest, simply because they were the best looking. 🙂
Ann practicing as a waitress.
A proud newly graduated sommelier.
A bunch of new, happy sommeliers and wine nerd friends gathered.