We have decided to expand the project now and are currently in negotiations for the purchase of more land. We have stopped working and the idea was and is to run this project part-time on a kind of “enjoyable commercial” basis.
But because of the size of the project, with the capacity to produce some 35,000 bottles of wine each year, we have decided to arrange matters in a way that enables both of us to manage the project professionally and enjoy it at the same time.
Xavi Peñas, who managed the process of buying our land, and our teacher Miguel Figini have become our good friends and advisors. With their help, we have now created Team-SWE (Skoglund Wine Estate S.L.). Xavi (who also manages a vineyard of his own “Cellers Sant Rafel”, www.cellerssantrafel.com) will be responsible for the administration of the business and serve as a link between everyone who is involved in it.
We are extremely proud that Joan Asens, an internationally recognised winemaker, has agreed to be our winemaker. Joan also runs his own vineyard “Orto Vins”, www.ortovins.com. Joan previously worked as chief oenologist at the famous Álvaro Palacio winery in D.O.Q. Priorat. He was largely responsible for the creation of L’Ermita, which sells for around EUR 1,000 per bottle.
Helping him is Baltasar Vendrell, who will be responsible for the practical work out in the field. The vineyard is where the creation of a wine starts, so Joan and Baltasar will be working closely as a team. Baltasar has years of experience of caring for vineyards and he grew up in a family that owns a vineyard, “Vendrell Rived”, www.vendrellrived.com.
We, Ann and Peter Skoglund, the owners of the vineyard will be responsible for the financial aspects and marketing activities of the business.
Let’s get going!!
There was a lot to discuss at our first meeting.